POPPI
Out-of-home activation speculative concept
Poppi in Bloom: The Mother’s Day Experience
The Pitch:
Standard event sampling ends in the trash bin. For Mother’s Day at the Rose Bowl Flea Market, Poppi turns single-use refreshment into a lasting keepsake by upcycling empty cans into vibrant floral arrangements on the spot.
The Challenge: Beyond Disposable SamplingEvent sampling drives trial, but it rarely builds deep emotional connections. Most beverage activations end the moment the can is empty and tossed into a crowded recycling bin.
The Goal: How do we create a Mother’s Day brand moment that feels deeply personal, zero-waste, and perfectly aligned with the vintage, circular-economy culture of the Rose Bowl Flea Market?
Insight: Trash to TreasureFlea market attendees aren't looking for quick corporate handouts; they are searching for unique finds, vintage treasures, and thoughtful gifts.
Poppi’s bright, graphic cans already look like collector items. By pairing the product’s name with actual blooming poppy flowers, we elevate an empty aluminum can into a charming, pop-art vase that guests actively want to keep.
The Activation:[ Step 1: Pop-Tender Service ] ---> [ Step 2: Sip & Stroll ] ---> [ Step 3: The Bloom Bar ] Grab a chilled Poppi from Enjoy gut-healthy refreshment Rinse the empty can and the custom mobile trailer. while shopping the market. upcycle into a fresh bouquet.
- The Refreshment ("Pop-Tender Service"): Guests visit a bright, custom-wrapped Poppi trailer featuring bold flavor graphics and nutrition callouts. A "Pop-tender" serves a chilled prebiotic soda to enjoy while browsing.
- The Upcycle ("Rinse & Re-Bloom"): Once finished, guests bring their empty can back to the trailer’s dedicated Bloom Bar.
- The Keepsake ("Poppi Bouquet"): On-site florists rinse the can and hand-arrange a mini bouquet of vibrant red, orange, and yellow poppies directly inside the aluminum can.
Experiential & Visual Design Touchpoints:
| Touchpoint | Visual Execution | Brand Purpose |
| Mobile Pop-Up Trailer | Vibrant pink/orange gradient wrap with product callouts ("5g Sugar or Less," "Prebiotics for a Healthy Gut") and clear activation messaging. | Serves as the central high-visibility anchor and photo backdrop. |
| Wayfinding Signage | Clean, high-contrast A-frame sidewalk signs reading: "enjoy a free poppi. bring home a bouquet." | Drives organic foot traffic from main market walkways directly to the activation. |
| Upcycled "Can Vases" | Brightly color-blocked packaging (Watermelon, Raspberry Rose, Cherry Limeade) stuffed with fresh, cheerful poppy blooms. | Turns finished product packaging into a tactile, shareable home decor piece. |
Organic Social & Amplification Strategy:
- Walking Billboards: As hundreds of attendees carry bright Poppi floral cans throughout the Rose Bowl Flea Market, the activation naturally advertises itself across the entire venue.
- Mother's Day UGC Flywheel: Designed explicitly for shareable social moments—guests posting their upcycled bouquet alongside Mother's Day messages on Instagram Stories and TikTok.
Influencer Gifting: Pre-curated "Poppi in Bloom" kits (canned soda + floral shears + seed packets) sent to LA-based lifestyle, mom, and sustainable design creators ahead of Mother's Day weekend.
- Zero-Waste Activation: 100% of sampled aluminum packaging is redirected from trash bins into functional keepsakes on-site.
- Extended Brand Dwell Time: Increases total brand interaction time from 30 seconds (standard hand-out) to 10+ minutes across sampling, sipping, and florist arranging.
- Sentiment & Retention: Creates an emotional Mother's Day memory, associating Poppi with thoughtfulness, joy, and creative sustainability.
Note: This is a speculative case study created independently to demonstrate strategic positioning, creative direction, and campaign planning capabilities. All brand logos and packaging assets belong to Poppi.